BRIEF: Animate and edit a consumer video, using a combination of onscreen text, animated pictogram characters and filmed footage. The main challenge of this project was bringing the company’s pictogram characters to life and create scenarios that communicate the message in a short space of time. The key was to keep the movements simple and efficient. Often clients require the animation stay on-brand with previous videos, so the goal is often to replicate and maintain the integrity of the brand, rather than ‘over-create- and go off-brand.
For Bravo Productions